Rebranding Project
ConvertKit is a powerful email marketing platform designed specifically for creators, including bloggers, podcasters, YouTubers, and other digital entrepreneurs. Founded with the mission to help creators grow their audiences and earn a living online, ConvertKit offers a suite of tools that simplify email marketing, automation, and audience management.
Process: Research & Inspiration > Logo & Color Palette > Creative Process > Significance & Roles > Digital Presentation > Social Media Mockup.
01
Brief
This project began as a personal endeavour, driven by my interest in branding and user experience. While exploring email marketing companies, I discovered ConvertKit’s rebranding initiative and saw an opportunity to apply my perspective to their brand evolution. Over four days, I combined in-depth research with creative execution, focusing not just on the visual rebrand but also on enhancing the user journey. This experience solidified my passion for design, adaptability, and problem-solving, and I’m eager to apply these skills to future projects.
02
Solution
My primary focus was to maintain the integrity of their current logo while introducing a modern, adaptable design that aligns with their vision. Visual identity is designed to reflect the commitment to innovation, growth, and community within the creator economy. The new color palette plays a crucial role in this transformation.
Identity Concept:
The original ConvertKit logo served as the foundation.
Focusing on the inner shapes, created a connected and unified form, symbolizing the seamless integration of our services.
The shape was streamlined and minimalized for a modern look. The refined form represents our commitment to clarity and ease of use.
Six layered lines were added to enhance visual depth and interest. The lines are designed to reflect the scalability and comprehensive support we offer to creators.
Each line represents a key component of our platform: Grow-kit, Launch-kit, Send-kit, Create-kit, Automate-kit, and Earn-kit.
Website and App: Primary blue for dominance, light blue for backgrounds, and dark blue for accents.
Marketing Materials: Consistent use of primary blue, with light blue for freshness and dark blue for emphasis.
Social Media: Balanced use of blue tones for a cohesive and engaging presence.Acorn's modern, clean lines with organic touches create a unique, dynamic flow, adding character to the design.
Plus Jakarta Sans, with its fresh geometric style, ensures readability and versatility. Together, they strike a balance between uniqueness and functionality. However, overusing multiple fonts could risk diluting brand consistency and clarity.
03
Role?
In this project, I embraced the challenge of reimagining ConvertKit’s brand identity. My role involved visual ideation, conceptualization, design execution and research, focusing on aligning the new brand with their evolving vision while enhancing user experience.
The redesigned homepage screen for Kit retains the essence of the original website, emphasizing the platform's role in supporting creators with growth tools.
Welcome Screen:
Vibrant and Inviting: The new color scheme creates a warm, welcoming atmosphere, encouraging users to explore Kit and feel immediately supported.
Login Screen:
Friendly and Accessible: The engaging design and clear instructions, combined with the new tone of voice, make the login process feel straightforward and user-friendly, ensuring a smooth return for existing users.
Registration Screen:
Empowering and Exciting: The dynamic visuals and positive language inspire new users to join the Kit community, emphasizing the exciting opportunities for growth and creativity that await them.
04
Conclusion
The rebranded Identity for Kit, specifically showcased on Instagram, emphasizes a cohesive and professional aesthetic that aligns with Kit's mission to provide sustainable growth tools for creators. The design integrates vibrant visuals, engaging content, and clear messaging to attract and retain followers.
User Experience (UX) Considerations
Ease of Use: Simple and intuitive layout allows users to quickly log in or sign up.
Visual Appeal: Modern design elements and color scheme attract the creative audience.
Accessibility: High contrast and clear fonts improve accessibility for all users.
Community Focus: Illustrations and taglines emphasize the platform’s dedication to supporting creators.
The redesigned authorization page for Kit reflects the brand's commitment to providing a user-centric and visually appealing experience. By focusing on usability, accessibility, and aesthetic appeal, the page aims to engage and support content creators effectively.
View project on Behance